Workflow Impact

INCREASE THE IMPACT OF FAIR TRADE AND FAIR TRADE TOWN: HOW TO CREATE SYNERGIES BETWEEN DIFFERENT SUSTAINABILITY MOVEMENTS

How do we achieve impact in a globally active grassroots campaign? This Workflow will show you insights into the mechanisms of a civil society lead campaign and present best practices from Fair Trade Towns from all around the world.

This workflow aims to highlight the Fair Trade Town campaign in its national adaptation/implementation. The start of this workflow is an introduction into the campaign and will be given by Billy Linstead Goldsmith, president of the Fair Trade Town international steering committee. Following the introduction five Fair Trade Towns from Switzerland and Liechtenstein will showcase their best practices (Arlesheim, Bülach, Carouge, Gossau and Vaduz). Afterwards two representatives from South Korea and Colombia will present their amazing campaign work.

As the campaign is evolving over time, we will discuss adaptations towns have made in a co-creation session. Each co-creation session will be held for 30 minutes and will be repeated. The topics of the co-creations are Development of the FTT camapaign (by Fairtrade Sweden and Fairtrade Germany) and South-South Trade within the campaign by Fairtrade Lebanon and discuss local adaptations by the Fair Trade Town Drakenstein, South Africa.

The last 10 minutes of the workflow will then serve as summary.