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Workflow Innovation: transparency and shifting added value

BRINGING THE NEEDS OF CONSUMERS AND PRODUCERS TOGETHER: SHOWCASING FAIR TRADE INNOVATION

In this workflow, innovations and new approaches are presented to support producers on their way to sustainability. A better connection of producers and consumers will increase the willingness to pay a fair and decent price without sacrificing the natural resources.

First, there will be three keynote speeches from gebana, FairAfric and 3Freunde. They will present their holistic business models and the innovative fair aspects of it.

Afterwards the keynote speakers will join the panel discussion and talk about how we can better connect producers and consumers, the challenges which they are facing and what fair and sustainable innovations the future could bring for them.