INCREASE THE IMPACT OF FAIR TRADE AND FAIR TRADE TOWN: HOW TO CREATE SYNERGIES BETWEEN DIFFERENT SUSTAINABILITY MOVEMENTS
The pandemic situation brought the world to an accidental stop and much of traditional behaviour was challenged. We want to discuss the opportunities especially in digitalisation but also the risks of the new normal, find out what this means for consumers, volunteers and campaigners and develop concrete measures.
The workflow will start with an Input by Gavin Fridell who will present the impact the Covid-19 pandemic has had on Fair Trade and what we can learn from the changes everyone had to make.
Afterwards there will be three keynote speeches from different workfields. Kelly Hawrylyshyn, Senior Advisor Global Resource Mobilisation at Fairtrade International, will talk about how Fairtrade is supporting producers to meet the challenges of the Covid 19 pandemic. Anjali Schiavina will present how the pandemic influenced the producers from different sectors in India. Later on, Miriam Elizabeth Pérez Zelaya, Fair Trade Town representer of Latin America including Mexico & Caribbean will present an initiative by Latin American Fair Trade Towns to better connect producers and consumers. To wrap up the workflow there will be open discussions moderated by Gavin Fridell about the new challenges and opportunities.